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Job Title: CRM Specialist
Location: Tbilisi, Georgia
Department: CRM B2C
Work Schedule: Full time, Monday-Friday (including 1-hour lunchbreak)

Consulting company HR SPACE is announcing vacancy of the CRM Specialist for the international partner company Clientsy LLC
Clientsy LLC is an outsourcing customer support company that provides companies with an exceptional customer experience through different channels. By understanding and committing to the business value of our clients, we not only enable them to operate with maximum efficiency but also help them to become more competitive.
We create teams that build strong relationships with customers and help businesses to attract new customers and strengthen the loyalty of existing ones. Success is possible through strong communication and deep eagerness to develop, learn and become better
Job Overview:

• We are seeking a highly skilled and experienced CRM Specialist to join our dynamic team at Clientsy LLC. The ideal candidate will have a deep understanding of customer relationship management strategies and tools, and a proven track record in enhancing customer engagement and retention within the online casino industry.

• Design, implement, and optimize CRM campaigns to enhance customer engagement, loyalty, and lifetime value.
• Collaborate with the marketing and analytics teams to identify customer segments and tailor campaigns accordingly.

• Manage and analyze customer data to derive insights and improve the effectiveness of CRM campaigns.
• Ensure data integrity and compliance with relevant regulations (e.g., GDPR).

• Plan and execute multi-channel campaigns (email, SMS, push notifications, etc.) to engage and retain customers.
• Monitor and report on the performance of CRM campaigns, providing insights and recommendations for improvement.

• Develop and maintain detailed customer journey maps to understand and enhance the customer experience.
• Implement automation workflows to streamline customer interactions and create engagement cycles tailored to player behavior.
• Identify key touchpoints and develop strategies to optimize each stage of the customer lifecycle.

• Design and manage customer loyalty programs to incentivize repeat business and increase customer retention.
• Analyze the effectiveness of loyalty programs and make data-driven adjustments as needed.

• Work closely with cross-functional teams including marketing, product development, and customer service to ensure a cohesive customer experience.
• Communicate CRM strategy and results to senior management and other stakeholders.

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus.
• Experience: Minimum of 1-2 years of experience in a CRM role, preferably within the online casino or iGaming industry.
• Proven experience in managing CRM campaigns and customer loyalty programs.

• Analytical skills with the ability to interpret data and generate actionable insights.
• Familiarity with email marketing platforms and marketing automation tools.

• Excellent communication and interpersonal skills.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Comfortable with changes in priorities and plans
• English working environment.