Country: Georgia
Agency: Live Branding
Production: Live Branding
Credits: Rugby is a symbol of national pride for Georgians. However, the community was lacking a platform using which they could support their team competing far away from home.
We created the first ever Georgian hashtag #IAmThe16th, encouraging the fans to use it while sharing their support.
Watching outlets, TVC and OOH kept the spirit alive outside the internet.
Agency: Live Branding
Production: Live Branding
Credits: Rugby is a symbol of national pride for Georgians. However, the community was lacking a platform using which they could support their team competing far away from home.
We created the first ever Georgian hashtag #IAmThe16th, encouraging the fans to use it while sharing their support.
Watching outlets, TVC and OOH kept the spirit alive outside the internet.
